YERGURL
Nineteen year old yergurl is a songwriter, vocalist and producer making dreamy pop beats in her bedroom. Growing up in the rural Victorian town of Bendigo yergurl describes the moments of here life as a rebellious teen, and explores the power emotions have over hormonal adolescents, through confronting, raw and honest lyrics. yergurl’s unique story-telling is paired with atmospheric synths, lo-fi beats and layered, reverb-laden vocals to create pop you could swim in.
Campaign:
For yergurl, we came on late in the picture around her debut EP and her appearances at the Bigsound Music Conference. Working in tandem with her label Future Classic, we were able to generate some wonderful placements for the Melbourne-based artist, both locally and abroad.
Campaign:
For yergurl, we came on late in the picture around her debut EP and her appearances at the Bigsound Music Conference. Working in tandem with her label Future Classic, we were able to generate some wonderful placements for the Melbourne-based artist, both locally and abroad.
Scope:
Publicity Campaign
Marketing Strategy
Marketing Strategy
Features:
Paper Magazine
NYLON
Fashion Journal
Pilerats
FBi Radio
Partners:
Future Classic