Here For Good ®

is the agency arm of Good Manners,  a music company rooted in Melbourne’s vibrant electronic scene of the 2010s.

Over the past decade, we’ve built an unparalleled reputation for collaborating with groundbreaking artists, labels, and agencies shaping subcultures, defining new sounds, and fostering global communities.

What began as a publicity and marketing service has evolved into something far greater. We realised that artists needed more than campaigns - they needed clarity, guidance, and a partner who could see the bigger picture.

Our track record reflects our commitment to making a difference for artists:

• Global Partnerships: Partnered with Sony Music Australia on a publishing joint venture.

• Artist Success: Secured artist deals with Atlantic, Republic, PIAS, The Fader, Ghostly International, Island, Pack, Believe, Ingrooves, AWAL, and more.

• Campaign Excellence: Led publicity campaigns for Tommy Genesis, Rebecca Black, Dijon, Del Water Gap, and Ekkstacy.

• Early-Stage Growth: Delivered early exposure for Grentperez, Sampa The Great, and Genesis Owusu.

• Award-Winning Results:
  Guided careers of Grammy-winning and nominated producers, plus Music Victoria and APRA Songwriter of the Year awardees. 

• Strategic Vision: Designed social media strategies for Empire of the Sun, Running Touch, Telenova, Skegss, and many more.

• Live Impact: Produced events that propelled Cub Sport to achieve a #1 ARIA album.

• International Expansion: Orchestrated seven record label deals for Kllo’s international releases.

• Brand Power: Secured partnerships with Vogue, The Sims, Logitech, Vans, Big Bash, Dr. Martens, Instagram, Uniqlo, and more.

• Label Leadership: Released music across three owned record labels, amassing over 250 million streams.

• Touring Expertise: Brought international acts like Alice Longyu Gao, Jacques Greene, SEBii, and HVOB to Australian audiences.

• A&R Mastery: Provided scouting services for Warner Music Australia.

What makes Here For Good truly unique is our wide-ranging yet deeply connected knowledge across every facet of the music industry.

From publishing to publicity, social media to touring, creative direction to brand partnerships - we don’t just know the system; we’ve built within it.

This combination of breadth and depth is our superpower. It allows us to see the big picture while delivering on the details, connecting dots others can’t, and empowering artists with strategies and opportunities that fuel both creativity and commercial success.

Our power lies in turning complexity into clarity, potential into results, and artistry into lasting impact.

The Practice

Coaching & Consulting.